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SHE BELIEVED SHE COULD, SO SHE DID.


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SHE BELIEVED SHE COULD, SO SHE DID.


Me

My name's Melissa but people call me Melly or Mel. I was born in Singapore and now living in the fabulous city of Tokyo, Japan. 


I'm a designer and I love it here in Tokyo as I'm inspired by the constant flow of visual stimuli all day, every day. 


I've got experiences editing in a newsroom, flying around the world with a premium airline, teaching in an art school, arming Japanese people with English skills, and of course many years in the design world. I have travelled to more than 34 countries around the world, met countless people and an epic collection of adventure stories to share. 


Besides my love for graphics, I also love art, photography, music festivals, surfing and snowboarding. I enjoy communicating with people, sharing ideas and making ideas come true. Design is one of the channels for communicating ideas across. In obvious ways, in subtle ways. In direct visuals, in subliminal messages.

 

Nothing is stagnant, everything is evolving, transforming to become better, more dynamic ideas that translate into new things. These new things are food for thought for the next cycle of inspiration and even stronger ideas that turn into even greater things. This is why I love design. Design is never permanent and keeps me chasing for more. 

 

There is and will never be any dull moment in my life. 

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はじめまして


Yoroshiku.

はじめまして


Yoroshiku.

 

グラフィック・UX・ウェブデザイナー、アートディレクター、クリエイティブディレクター、客室乗務員、モバイルコンテンツの運営など様々な業種を経験してきました。

その中で私は、本当に極めていきたいものを見つけるだけではなく、様々なスキルを身に付けてきました。

具体的には、多様なバックグラウンドを持つ人々と目標に向かい取り組むことができる国際的なコミュニケーション能力や、顧客のニーズを把握し商品やサービスに活かす能力、さらにクリエイティブに必要な知識・プロセスへの理解を深めてきました。

これまで経験した職種の全てが私にとって大変貴重な経験であり、大きな強みにもなっています。

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WHAT I'VE DONE


Design is thinking made visual. 

WHAT I'VE DONE


Design is thinking made visual. 

Urban Research Wearable Clothing Virtual Augmented Reality Fitting System

Created the user interface design for the Urban Research Wearable Clothing Virtual Augmented Reality Fitting System. 
The launch of the system was the first ever in Japan and was successfully covered across Japanese and international media, such as NHK, TBS, FujiTV, TV Asahi, 
日本経済新聞, 日経電子版, FASHION HEADLINE, Yahoo! Japan, fashionsnap.com, ビューティーナビニュース, FASHIONPRESS, AFP Wire News, etc.


ANNA SUI SPECIAL NAIL SITE: BELLS RING 

Art-direction, UX design, interface design, website design for Anna Sui's nail simulation special marketing website.


TOKYU PLAZA GINZA STORE : M akanai COSMETICS 

My main project for M akanai Cosmetics was to re-launch the brand with a different approach in its new store location in a prestigious Ginza mall. As the creative director, I was in charge of the store design, visual communication and new product line from scratch (idea conceptualization) to finish (actual store). The brand used to be targeted towards tourists and souvenir-hunters but in hope to highlight its product quality, history and concept of natural beauty, the new approach for M akanai was to give a cleaner, natural and classy look for the store design. Working with Nomura Kogeisha and a local artist, the centrepiece of the store was created to resemble blue-glazed Japanese Kutani-yaki ceramics and gold-leaf artistry, to reflect the brand’s origins in Kanazawa where that style of pottery and gold-leaf art is famous for. The shop’s overall concept is inspired by the natural landscapes of the Japan Sea, northern Alps and the blue skies of the Kanazawa area. 

With the launch of the new store, a special line of M akanai’s best-seller hand cream was also launched. The packaging design was conceptualized to go in line with the concept of the mall (Tokyo Plaza Ginza) in mind. The mall’s exterior and interior are designed to look like Edo Kiriko, a type of cut glass that Tokyo is known for. The angular-object featured in the product design is a result of connecting the dots of landmarks around the Ginza area, and are then filled with textures of Edo Kiriko motifs. 

ショップデザインと銀座商品のパッケージをプロデュースしました。ショップコンセプトを表現する意図で、 1. 青色(金沢の空、海) 2. 白色 (女性が未来について考え、 ステップアップするための余白) 3. 金色(金沢の金箔屋がブランドの起源) の3色を色彩基調とした内装になって います。店内の随所にブランドの 源流である金箔をあしらうことでも “伝統×革新”を表現します。店舗中央に配置した 新感覚の大型実演&お試し台は、 側面に九谷焼をイメージした特殊加工。 前例のない大きなサイズの陶器風什器は、 “伝統×革新”を表現するものであり、 店舗のアトラクションポイントとしての 役割も担います。 機能面でも優れており、多くのアイテム を実感できる仕組みによって、気軽に 楽しみながら商品の良さを知っていただ けます。

銀座店の限定商品は、“切り子”をモチーフとしたパッケージをつくっています。“切り子”の輪郭は銀座エリアの主要ポイント(数寄屋橋、歌舞伎座、有楽町など)を線でつないだ形。ブルーとパープルの色合いが、ソフィティスケートされた銀座のイメージを表現しています。 


Red Wing

Art-direction, UX design, interface design, branding, corporate identity, website design for Red Wing.


KIT ACTIVEWEAR ONLINE STORE

Art-direction, UX design, interface design, branding, corporate identity for KIT Activewear Japan.


MINISTRY OF SPORTS OLYMPIC WEBSITE

Art-direction, UX design, interface design, branding, corporate identity  for material design-based website.


FERRARI JAPAN RACING DAYS

Responsive web design for Ferrari Racing Days.


JILL STUART JAPAN

Jill Stuart Japan Official Website design.


Stradivarius Monthly Newsletter

Newsletter design for Stradivarius Japan.

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Responsive design for FREE SHOP

Accessible design via PC, tablet and smartphones.


Responsive EC website for Valrhona Chocolates

Created to enable ease of e-commerce shopping via all common platforms.


Blog site for Banana Republic

Design based on timeline format for convenient updates of fashion trends and events.


Evian social media content

A series of content for social media postings (e.g. Facebook, Twitter, Pinterest, Instagram) during festivals, holidays, special dates.


Business Cards: WARP

Business Card Design for Warp's employees.


School of Technology for the Arts Graduation Show

Brochure &  Poster Design for Republic Polytechnic’s School of Technology for the Arts Graduation Show 2010.

Given out as a brochure for the graduation show event, it unfolds and becomes a poster with details on each diploma course.


CD Jacket: Nemimen 

Design for the Singaporean band's 20th anniversary album.


CD Jacket: Jive Talkin' 21

Design for Jive Talkin's 21st anniversary celebration's commemorative album.


Brand Identity: Zakka Furnitures

Design for the contemporary interior and furniture shop's collaterals.


Mobile site for Evian

UI design for accessibility and functionality on smartphones.


Responsive design for Le Cordon Bleu

Multi-platform designs for the reputable cooking school.


JETSTAR CAMPAIGN

Landing page for Jetstar's Aitai Campaign


LONGCHAMP JAPAN WEBSITE

 


METLIFE VIRAL VIDEO

Post-production English version.

Video achieved more than 800,000 views.

Write-up by Campaign Asia here.


KELLOGGS JAPAN 

All-Bran Product Page.


FRENCH F&B JAPAN

Website design for French F&B,  the Japanese subsidiary of Classic Fine Foods Group ( CFF). CFF is a leading multinational importer and distributor of fine foods.


Social apps for Voltage Games

UI design and localization for game introductions.


Photography / poster ads for Credit Suisse

A series of ads for Credit Suisse's local branch campaign.


Broadcast Design: Promotional Video for PERFUME

「未来のミュージアム」(Mirai no Museum) Promotional Video for Perfume, a three-girl music group in Japan.

Watch video here: http://youtu.be/EOK3Eh7nLlc


Brand Identity: Laureato Cafe

Design for Laureato Cafe's collaterals and store items.


Business Cards: Architecture Festival, Tin Sheds Gallery, Sydney

Design for AF's organisers and reception staff.


Business Card: HelloKonnichiwa English Services

Design for the English language school's staff and teachers.


Brand Identity: Afterdark Facility Photography Studio 

Design for the photography studio's collaterals.


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YES, I CAN


Ability is of little account without opportunity.

YES, I CAN


Ability is of little account without opportunity.

Art Direction

Graphic Design

Web Design

UI/ UX

Creative Direction

Photography

Packaging Design

Visual Merchandising

Store Design

Social Media Content Management

Broadcast Design

Design Education

Brand Consulting

Copywriting

Customer Service

Project Management

Cross-Cultural Consulting

Semiotics & Psychology of Visual Communication

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Media Features


メディア

Media Features


メディア

Features in magazines, online newspapers. Also part of a 6-women ambassador campaign for Canon cameras, Singapore.